Terms of Service

01 Agreement

These terms apply when your brand creates an account or uses the platform. By signing up, you confirm that you are authorised to accept them for your brand. Where your brand signs a separate order form or agreement with us, that document takes priority over these terms.

02 Your account

• Keep login details confidential and give access only to people who work for, or on behalf of, your brand.
• You are responsible for actions taken under your account, and for setting user roles that fit each person’s job.
• Tell us promptly through the contact page if you believe your account has been accessed without permission.

03 Plans and limits

• 100 Pieces is free with no time limit, for 2 data sources and up to 25,000 customer profiles.
• 500 Pieces and 1,000 Pieces are paid plans, priced per customer profile per month as shown on the pricing page or in your order form.
• A profile is one merged customer in Customer 360. Duplicate records merged by the platform count once.
• If you exceed a plan limit, we may bill the extra profiles at the published rate or ask you to upgrade.

04 Your customer data

Your brand owns its customer data. You are the Data Fiduciary for it under India’s DPDP Act, and you instruct us how it is processed. We act as your Data Processor and process it only to provide the platform to you.

• You confirm that you have the right to bring the data into the platform, including valid notices and consent where the law requires them.
• You are responsible for the consent records you import and for the messages your tools send to synced audiences.
• We never sell your customer data or share it with other brands.
• You can export your data at any time while your account is active, and for 30 days after it ends.

05 Acceptable use

You agree not to use the platform to:

• Send messages to people who have not consented to that channel, or to evade opt-outs.
• Process data about religion, caste, health, sexual orientation, political views or other sensitive categories for profiling or targeting.
• Upload data you do not have the right to use, or data about children without verifiable parental consent where the law requires it.
• Attempt to break, probe or overload the platform, or access another brand’s data.

06 Fees and payment

Paid plans are billed in advance, monthly or annually. Prices are in US dollars and exclude taxes, and GST is added for Indian billing addresses. Invoices are due within 15 days. If payment is more than 30 days late, we may limit the account to read-only access after giving notice.

07 Availability and support

We work to keep the platform available at all times and announce planned maintenance in advance. Support channels depend on your plan: email for 100 Pieces, chat and email for 500 Pieces, and a named success manager for 1,000 Pieces.

08 Ending the service

You can cancel at any time from your account or through the contact page. Monthly plans end at the end of the current billing month. We may suspend or end an account that breaks these terms, after notice where possible. When an account ends, customer data is deleted within 30 days unless the law requires us to keep it longer.

09 Liability

The platform is provided with reasonable skill and care. AI predictions are estimates and should be used as one input to your decisions. To the extent the law allows, our total liability for any claim is limited to the fees your brand paid in the 12 months before the claim, and neither party is liable for indirect or consequential loss.

10 Law and disputes

These terms are governed by the laws of India. Both parties will first try to resolve any dispute in good faith. If that fails, the dispute will be decided by the competent courts in India.